This is the reason Alex Hormozi chooses The Proper Hotel every time he is in LA. We partnered with the highly sought after Kelly Wearstler to curate a gym that would not only wow guests, but set a new standard for what hospitality fitness can be. The Proper commits to luxury across the entire property and charges accordingly. The gym is no exception. This is a must visit.
- Type
- Boutique Hotel
- Location
- Santa Monica, California
2,300Square feet
262Keys
$800Avg night
2025Completed
Alex Hormozi's pick in LA: a 2,300 SF Kelly Wearstler hotel gym with Bentley stitch leather, a belt squat and a local membership that drives revenue.
What's inside
- Woodway
- Keiser
- SPX
- Watson
- Peloton
- Technogym
What they got right
- Immediately able to command higher ADRs and guest retention went through the roof. The gym became part of the booking decision.
- Local membership turned the gym from a cost center into a revenue driver, a model most hotels leave on the table.
- The amenity counter stocks freshly made healthy bars from the kitchen, occasionally featuring popular CPG items like Bloom energy drinks. Details like this are what guests remember.
- Branded plates with unique fonts. The equipment curation tells you this gym was thought about.
- Modular 1" racks with indexing chin up bars, dip bars and variety machines. Real training in a hotel form factor. We even managed to place a belt squat.
- Every bench and machine is upholstered in Bentley stitch black leather, an interior design decision that signals the same level of intention as the rest of the property.
Love & Miss
- Love
- The functionality is the story. Real training, Bentley leather, a belt squat, thoughtfully curated in a hotel that actually earns the word luxury.
- Miss
- Cork flooring looks great but creates an ongoing operational headache for back of house. Would've swapped the leg press for a Keiser leg press, smaller footprint, bit more memorable.
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