Insights
Luxury gym design, the market, equipment and operations. From Chris Howell's weekly newsletter, The Punch List.
Saint Haven
Tim Gurner put a serious training floor inside a bathhouse, recovery and longevity club, then sold out all 500 memberships before opening.
500Member cap15,000+Waitlist$1K/wkTop membership
How to actually get Technogym Sand StoneHow to get Technogym Sand Stone, which is sold only by the whole room: commit the room, check what needs Atelier custom work, or zone the space.Why your recovery room feels cheapHow to design a luxury gym recovery room people actually use: rename it, light it like a lounge, control the sound, give it a view, then add the devices.Luxury gym flooring: how we spec itRubber, vinyl or turf, how thick, and how to keep the noise out of the rest of the building. The floor of a luxury gym, the way SPX specs it.The 90/10 rule of luxury gymsGet the 4 basics right, then add the 1 feature guests never stop talking about.Was this a $30,000 email?How one cardio tweak cut a hotel’s equipment budget by $30,000.The 10-Foot Rule: is your gym luxury or cheap?Guests decide if your gym is premium before they touch a single dumbbell. Here’s how to win those first 10 feet.The gym flooring framework that took me years to figure outThe answer to the question I get most, on one index card: thickness, rolled or tile, color, acoustics, and who installs it.
Soho House AmsterdamAmsterdam, Netherlands
Soho House AmsterdamAmsterdam, NetherlandsThe Punch List
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