Insights
Luxury gym design, the market, equipment and operations. From Chris Howell's weekly newsletter, The Punch List.
Most outdoor gyms are a battle rope and a mat.
Yours can be the reason people book.
Eight brands, from a German strength machine that lives in the rain to a seven-metre Italian sculpture you can train on.
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What’s inside
- The brandsThe outdoor equipment SPX would spec today.
- Where it fitsHotels, resorts, multifamily and private clubs.
Luxury Gym Equipment
Brand Index
Compare lead times, price tiers, and SPX’s notes on 40+ luxury brands so you don’t spec equipment that blows your opening date.
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What’s inside
- 40+ brandsLuxury gym equipment brands, side by side.
- Lead timesSo the order doesn't blow your opening date.
- Price tiersWhere each brand sits on price.
- SPX's notesOur take on each brand.
Anyone can fill a floor.
Few build a room people remember.
SPX Gym Design Wow List. 26 pieces nobody expects walking in.
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What’s inside
- Smart strengthCable-free digital weights and adaptive machines.
- Signature cardioIncluding an anti-gravity treadmill that unweights the body by up to 80 percent.
- RecoveryDown to an in-house hyperbaric chamber.
- 26 piecesAcross six categories, each with SPX’s one-line take.
16 layout mistakes that quietly ruin
luxury gyms.
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What’s inside
- 8 common missesPlacement errors, like glute machines in the spotlight and sleds at the entrance.
- 8 costly mistakesThe expensive ones, like a gym over guest rooms or loaded racks without structural sign-off.
- The fix for eachEvery mistake comes with how SPX solves it.
The difference between an expensive gym and a
luxury one.
SPX Gym Design Lighting Guide
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What’s inside
- Kelvin by zoneThe color temperature each area of the gym needs.
- CRIWhy 90+ matters when the mirror is the feedback loop.
- The locker room mistakeThe single most common error in hotel fitness lighting.
- Kelvin reference chartOne page to keep on the project.
Cover the 90.
Then add the 10.
SPX Gym Design 90/10 Equipment Framework
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What’s inside
- The 90/10 frameworkBuild the expected 90 percent first, then the signature 10.
- Cardio countsHow many treadmills you need, and why ellipticals need only a third of that.
- The strength floorSelectorized, plate loaded and free weights, piece by piece.
- The hotel gym testWhy a half rack and Smith machine keep you out of “hotel gym” territory.
The Punch List
One email a week on luxury gym design, the market, equipment and operations.