Insights
Luxury gym design, the market, equipment and operations. From Chris Howell's weekly newsletter, The Punch List.
How to actually get Technogym Sand StoneHow to get Technogym Sand Stone, which is sold only by the whole room: commit the room, check what needs Atelier custom work, or zone the space.Why your recovery room feels cheapHow to design a luxury gym recovery room people actually use: rename it, light it like a lounge, control the sound, give it a view, then add the devices.The 90/10 rule of luxury gymsGet the 4 basics right, then add the 1 feature guests never stop talking about.Was this a $30,000 email?How one cardio tweak cut a hotel’s equipment budget by $30,000.The 10-Foot Rule: is your gym luxury or cheap?Guests decide if your gym is premium before they touch a single dumbbell. Here’s how to win those first 10 feet.The gym flooring framework that took me years to figure outThe answer to the question I get most, on one index card: thickness, rolled or tile, color, acoustics, and who installs it.
The Punch List
One email a week on luxury gym design, the market, equipment and operations.